Measure the
Business Cost of Every Bug
Your app doesn't crash, but users still abandon checkout. With advanced user journey mapping, you can monitor standard and custom user flows across Web, Android, iOS, and Flutter. Let GFI quantify exactly how much business impact each silent failure or API failure costs so you fix what matters first.
Active Friction Alert
Revenue Impact
-$12,450 / hr
Why Crashlytics isn't enough for app churn analysis.
Silent Failures Are Invisible
Standard APMs only trigger on fatal exceptions. If an API times out, or a button click fails silently, standard APMs report 100% crash-free sessions while you may suffer a massive conversion drop.
Connect the Dots
GFI bridges the gap by performing automated funnel drop off analysis, linking network logs, UI state, and console warnings directly to user drop-offs.
Business-Driven Debugging
Stop prioritizing bugs by stack trace frequency alone. Let GFI rank every issue by its direct impact on your user flows, so you always fix the most expensive bugs first.
How Goal Friction Impact Works In Production
We track user journeys to automatically monitor user sessions, identify where they drop off, and tie those drop-offs to specific silent code failures.
Map Custom Goals
Define key user journeys during integration, and Appxiom will report stats like goal start, goal completion, goal failures direclty to dashboard.
Detect Drop-offs
We map exactly where users abandon the app, down to the specific screen, issue and UI interaction where friction occurs.
Quantify Impact
By linking user drops to conversion metrics, GFI assigns a precise dollar amount to every silent bug, ranking them by severity.
Track Friction Trends Across Every App Release
Did your latest deploy reduce friction, or accidentally increase it? Monitor GFI score trends across releases to catch regressions before they cost real money.
One Metric to Align Engineering, QA, and Product Teams
GFI speaks the language of developers, QA, and product managers alike. No more arguing over severity levels.
For Developers
Stop drowning in noisy bug tickets. GFI automatically prioritizes tickets based on actual revenue impact, not just stack trace frequency.
The Difference
For QA Teams
Validate critical user flows before rollout. Prove definitively that new updates do not introduce conversion bottlenecks or block standard goal paths.
The Difference
For Product Teams
Tie technical debt directly to KPIs. Finally have the data to convince stakeholders to pause feature work and fix the core flows.
The Difference
User Journey & Drop-off FAQs
Understand how to track user flows and identify conversion drops.
Every Silent Bug Is Costing You Revenue Right Now
Stop guessing. Start measuring Goal Friction Impact today and see exactly which bugs are killing your conversion rates.
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